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Reliance Retail plans to open mass-brand beauty stores at levels II and III

Reliance Retail plans to open multi-brand stores in Tier II and Tier III cities, but for mass-priced brands as it becomes aggressive to expand in the category, according to two people familiar with the matter.

However, the plan is still on the drawing board and there is a possibility that these stores could be in the 4,000 to 5,000 square foot range, according to one of the sources mentioned above.

The country’s largest retailer is already in late-stage talks to take over the rights to Sephora India from Arvind Fashions, automatically giving it access to the premium beauty and personal care space offline, according to two sources. In addition, the company has aggressive store expansion plans for Sephora stores, as it plans to expand the brands’ footprint in larger metropolitan areas and cities and is already in talks with many mall operators to do the same. One of the sources said that Reliance Retail intends to open around 400 stores in the space.

Tata Group’s online shopping platform Tata Cliq is also considering opening offline stores in the premium segment. These stores will be in the 1,000-1,500 square foot stores according to two people familiar with the matter. The sources also added that stores will largely open in metropolitan cities and the company has planned to open seven stores as part of its pilot program.

The Tata Group is also testing a shopping app called Tata Cliq Palette. It has more than 50,000 downloads on the Google Play Store.

The two conglomerates will end up butting heads in the beauty and personal care sector. Reliance Retail and Tata Cliq have not yet responded to Business Standard’s query on the same.

Post-pandemic, many brands moved to opening offline and companies are now looking to open stores in the beauty and personal care space as traction in the segment increases.

“There is growing traction online for beauty as a segment. Most brands are now venturing into the offline space to increase their market share and provide a credible point of contact for their physical clients,” said Shubhranshu Pani, founder of Treta Advisors, a real estate consulting firm. .

He explained that the advantage of brands that started online when they switch to offline is their ability to use the power of data to know where their customer is coming from. “Their expansion is different from traditional brands that only follow existing markets, but they like new data-centric brands that follow their customers. This gives them the ability to provide a physical point of contact to their existing customer base. It quickly establishes new stores and increases its market share in the physical market,” said Pani.

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