As we say goodbye to this year’s Emmy season and move on to the next, get ready for even more crowded competition to come. There is no rest for the small screen, as the recent frenzy of big-budget fantasy TV series has shown.
It’s clear that TV Academy voters still tend to turn to previous winners, which is why this month’s 2022 wins for “Ted Lasso” in comedy and “Succession” in drama came as no surprise. But things are getting even busier as a new TV awards season is already underway.
HBO’s “Game of Thrones” prequel “House of the Dragon” and Amazon Prime Video’s epic “Lord of the Rings” precursor “The Rings of Power” have already made waves with their premieres and are have established themselves as excellent performers. They’re not necessarily big hits yet, either, but they’re not bombs, either. In this TV environment, where it’s nearly impossible to knowingly manufacture a hit, that’s probably still going to be a win.
But we also live in an era where ratings are now apples and oranges, and to try and mix Nielsen numbers with streaming data, especially with “House of the Dragon,” which can be consumed in the old linear way as well as by transmission. it’s hard. And then comparing those numbers to whatever a platform like Amazon is sharing is impossible. Without that measuring stick, bragging rights will have to wait until the next round of TV awards, especially in the craft fields.
During its run, “Game of Thrones” managed to break the gender barrier at the Emmys, but it was more of an exception to the rule; just ask those behind shows like “The Mandalorian” and “Stranger Things,” who tend to clean up at the Creative Arts Emmys but not feel the love at the Primetime ceremony.
Nonetheless, “House of the Dragon” and “The Rings of Power” are sure to be front and center next year as networks and streamers start laying out their FYC plans. Ditto AMC’s “Interview with a Vampire,” part of a new Anne Rice franchise; as well as Netflix’s “The Sandman.”
And now, in 2023, get ready for the Emmy races of all Emmy races. After several years of COVID-related production delays that pushed some shows out of contention and allowed the Emmy competition to breathe, expect the upcoming season to be a bottleneck of epic Emmy proportions. FX boss John Landgraf has predicted that this year will end with a record number of at least 600 original scripted series on TV, and they’re all on the hunt.
New shows are one thing, and there are plenty to come. But there are also the Emmy favorites that were taken over last year for one reason or another: Hulu’s “The Handmaid’s Tale,” Netflix’s “The Crown,” Prime Video’s “The Boys” and Disney+’s “The Mandalorian.” Those who return will face the favorites that will return immediately next season such as “Succession”, “The White Lotus”, “Hacks”, “Abbott Elementary”, “Succession”, “Severance”, “Yellowjackets” and “Barry” .
And then there are the final seasons of shows like “Better Call Saul,” “Atlanta,” “The Marvelous Mrs. Maisel,” “The Walking Dead” (another genre show that never received its Emmy) and potentially “Ted Lasso.” . – if we are to believe, as has been hinted, that Season 3 is the last, all of which will also be in the hunt for trophies.
But even trying to predict next year’s Emmy race is foolish in the streaming age, when platforms often keep their premieres and release plans under wraps until the last minute. That’s especially true in the spring, when last-minute releases appear to hit right at the end of the eligibility period.
Not only is it a competitive choice, it also stems from viewer habits: The sooner you announce a premiere, the less likely awareness will remain a priority for audiences when the show actually becomes available. (Worse, users who search for such a program and can’t find it won’t bother looking for it again.)
Hopefully, we’ll hear about the adjustments that have long been made to the Emmys’ variety talk and variety sketch categories, the two competitions most in need of an overhaul. But next, the focus turns to movie awards season (where TV still has a presence, because even the movie world wants to test TV’s dominance)… including the returning Golden Globes. to NBC in January.